UPC is running a series of prominent display ads in six editions of the University of Maryland-College Park student newspaper, The Diamondback.
Designed to show the terrible suffering of chickens in slaughterhouses, these ads are part of our annual International Respect for Chickens Day
Campaign. Donations for our advertising projects are always needed and deeply appreciated. This series of quarter-page, spot-color ads runs from March
8 through May 12 at a total cost of $5511.22. Thousands of students, faculty members, alumni, and other campus affiliates read The Diamondback
every day. The University of Maryland statewide system is heavily funded by Perdue Farms, which slaughters millions of chickens every week and fills
campus eateries with its products.