In our last Poultry Press, we urged people to contact beauty care company Aveda and urge them to get rid of the rooster feather hair extensions
being sold in their spas and salons. Glamorized by American Idol host Steven Tyler on television, these feathers are extracted from thousands of
roosters who are cruelly caged and tortured to death with carbon dioxide by companies that tear out their tail feathers then trash the dead birds.
Aveda advertises itself as a compassionate, earth-friendly, animal-friendly company. Trusting Aveda’s message, readers of VegNews magazine
voted Aveda “Favorite Hair Care” company in the 2011 Veggie Awards Reader Poll marking 12 Veggie Awards for Aveda. But as long as rooster feathers hair extension products are being sold in Aveda's spas and salons, this Veggie Award is compromised.
Responding to our campaign, Aveda has acknowledged that the company now knows that feather hair extensions violate Aveda’s Mission.
In a letter to Aveda salons, President Dominique Conseil wrote:
“Recently, we became aware that bird feathers and feather extension services are offered in our network salons, and we feel strongly that
these products and services do not align with the Aveda Mission. As you may be aware, many feather extensions come from de-feathered and
slaughtered roosters who are bred and genetically altered to produce long, luxurious feathers. Some may even be plucked from live animals, causing
incredible pain. . . . If you currently offer bird feathers or feather extension services and would like assistance in transitioning them from your
business, please contact your Aveda Director of Sales for assistance.”
Please thank Aveda for educating their network salons that feather products do not fit Aveda’s “animal-friendly brand culture” and
should therefore be removed from sale. Unfortunately, Aveda’s president weakens his letter by saying “it is not our place to dictate what
you should or should not do.” We believe it is their place and their responsibility. Please urge Aveda to develop and implement an Aveda
Policy prohibiting animal products in their “animal-friendly” establishments. If their name is on it and they are profiting from it, they
OWN IT. Kindly inform Aveda that your patronage of their spas and salons depends on their making their ethical “values” a Corporate Policy
& Reality. Request a written reply.
Dominique Conseil, President
4000 Pheasant Ridge Drive
Blaine, MN 55449
Customer Service: 1-800-328-0849
Thank you for speaking up & speaking out! For more information about this campaign, please visit