13 November 2019

Liberty Mutual Emu Ad versus the Chantix Turkey

Liberty Mutual Emu Commercials

Dear Friends,

In September, we asked you to contact Liberty Mutual Insurance to protest the demeaning and violent emu ads they’re running to sell car insurance. We urged you to tell them to remove these offensive ads.
See: Tell Liberty Mutual Insurance to Pull Their Emu Ads

Liberty Mutual responded: “LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

Here is our correspondence with Liberty Mutual regarding their claim that the emus shown in the ads are a blend of computer generated images and live emus.
See: United Poultry Concerns and Liberty Mutual Letters

Among the many letters our supporters sent to Liberty Mutual, here are two that go to the heart – the heartlessness – of the matter:

Chantix Turkey “Quit Smoking” Commercials

Chantix turkey

By contrast, the Chantix turkey commercials are very appealing – so much so, we’d love this lovable turkey to become a large cuddly children’s snugglebird. If the Chantix turkey were a child’s cuddly friend, many children (and parents) might not want to eat turkeys anymore. Maybe these ads are already having this happy effect.
See: UPC Letter to Pfizer regarding their Chantix Turkey commercial

What Can I Do?

Please contact Liberty Mutual – again, even if you already did – and protest their disgusting car insurance emu ads. If you feel comfortable doing so, we’re asking you also to tell Pfizer you are charmed by their Chantix turkey. (This is not an endorsement for Pfizer! – only the Chantix turkey!)

Contact Liberty Mutual Insurance:

David H. Long, Chairman and CEO
Liberty Mutual Insurance
175 Berkeley Street
Boston, Massachusetts 02116
Phone: 617-357-9500

Customer Service

​Phone: 1-800-290-8206; 1-800-290-7933
Tweet: @AskLiberty for customer service related concerns or inquiries.
Facebook: www.facebook.com/libertymutual

“CONTACT US” Via Liberty Mutual Insurance Website

  • Go to: www.libertymutualgroup.com
  • Fill Out Form
  • Under Topic, click “Regarding our advertisements” button
  • Add your comments to the Comments box
  • Hit Submit


Contact Pfizer if you like their Chantix Turkey ad:

Contact Pfizer Inc:

235 East 42nd Street
NY, NY 10017
(212) 733-2323

Website: www.pfizer.com/contact
Facebook: Chantix Talk


Thank you for speaking out!

United Poultry Concerns

Amelia closeup
UPC photo of our sanctuary turkey, Amelia, by Davida G. Breier

The long necks and excellent periscopic vision of emus enable them to survey the land for miles in all directions at once. Emu parents incubate and raise their young together. They are very gentle birds.